The world of brands has become smaller than ever. It’s possible to order brands from the other side of the world without too much hassle or even realizing it. I ordered my favorite pair of Nike sneakers from Hungary whilst in The Netherlands without consciously...
You can Google the rules for playing Ping Pong, feel like a Super Hero with a Yo-Yo in your Onesie and relax in your Jacuzzi after. But did you know that these, for us generic, actions and products, were once actual trademarked names? Some names are...
It’s 2020 – it’s about time things are changing. Amid the Black Lives Matter movement, companies and cities all over the world are reconsidering their names. We see controversial monuments and memorials being removed, names on schools, buildings and streets replaced and companies reconsidering brand names...
We love facts. Even more so when it’s about branding and naming. We’re geeks and we’re proud of it. Below are 15 things you need to know: #1 – Apple is the world’s most valuable brand. For the seventh consecutive year, according to Interbrand’s Best Global...
The world isn’t predictable, we know that by now. However, my naming partner in crime, Sophie Gay, and I talked this morning about what we think would change for us in the naming and verbal landscape in times of Covid-19. Like in fashion longer skirts...
A name change isn’t something to take lightly. Although we love doing name changes, we advise you to only do it when really necessary. For example, when your name doesn’t reflect your activities anymore. Or, when you’re merging with another company. Or, when a new...
Writer’s block. No inspiration. Nada comes up. We’ve all had it. The idea that you’ll never produce anything ever again. The thought alone can stress you out. Working on naming, storytelling, briefings, design or anything else you need inspiration for, you can go around in...
In the video series The Story behind The Name, we ask @RolaHaddad three questions. She’s the founder of Lôr Paris, a niche perfume brand born in France with a global soul. She tells us about the name Lôr, what she believes in and why 2020...
It’s not what you say, it’s how you say it. How you sound has a big impact on how people see you. The tone you use, the words you choose and the way you put those words together, reflects who you are. This is true of...
The love between a name and design is pure as can be. It’s unconditional, supportive and empowering. They complement each other, make each other stronger and won’t succeed in life without one another. One of our clients once asked: ‘After a long internal debate, we’ve decided...