‘Quite a lot if you don’t pay attention, I’m afraid’. This is what I tell clients who want to take shortcuts. Believe me, I’m all for a practical approach, remember I’m from the North of the Netherlands, but there are a couple of critical things...
Bert is never without Ernie. Where Bert goes, Ernie goes. They sometimes struggle and it’s not always an easy relationship, but they go hand in hand. It’s the same for strategy and naming. If the strategy is not there, it’s difficult to get naming going. One just...
In the series The Story behind the Name, we ask three questions to Vinne Schifferstein. She’s founder and CEO of Botown, global marketing agency that works with the best talent in the world. She tells us about the name Botown, what she believes in and...
Before working together, clients ask lots of questions about the way we work. So, we’ve written down the 10 questions people ask us most frequently. And the answers you’ve always wanted to know. #1 – When is it time to start thinking about the name?A name...
We receive a lot of questions about naming. Fun, interesting, logical questions. Some based on reality, some based on misconceptions. And misconceptions need to be cleared. Below are the four most common misconceptions we hear about naming. #1 – The naming drawerPeople say it with a...
Have you ever named or tried to name your new company, product or service before? Maybe you were successful and your name is living a happy and fulfilling life. Or you might be one of the less fortunate ones and learnt the hard way that...
It’s in our nature to belong. It’s a human emotional need to be an accepted part of a group, to be part of something bigger than ourselves. When we connect with others, it improves our motivation, health and happiness. It helps us understand that all...
In this final part of the trilogy, we’ll give you our last tips for a smooth naming process. Once you’ve decided on the name, there are three more things to keep in mind to finalize the process successfully. 1. What happens in the room, stays in...
In this second part of the trilogy we’ll give you another 3 tips for a smooth naming process. Have you done your homework, do you have the decision makers around the table and are you ready with a positive and open mindset? Right then, try...
In this trilogy we’ll give you 3x3 tips for a smooth naming process. We’ll start at the beginning because as everyone knows, well begun is half done. This is very true for naming. Whether you do name creation yourself or you hire a pro, it’s...