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Tone-of-voice

Tuesday, March 3, 2020 In Brand foundation, Design, Naming, Tone-of-voice By Sogo

6 Tips to get that creativity flowing.

Writer’s block. No inspiration. Nada comes up. We’ve all had it. The idea that you’ll never produce anything ever again. The thought alone can stress you out. Working on naming, storytelling, briefings, design or anything else you need inspiration for, you can go around in...

Tuesday, January 7, 2020 In Tone-of-voice By Sogo

Watch your tone!

It’s not what you say, it’s how you say it. How you sound has a big impact on how people see you. The tone you use, the words you choose and the way you put those words together, reflects who you are. This is true of...