we create names that connect | Portfolio Categories Naming

Thursday, June 28, 2018 In By Sogo

Yource

– Discover your flight compensation – With this incredibly ambitious and smart tech-company, we created a single consistent brand from eleven separate country websites, e.g. vlucht-vertraagd.nl, flight-delayed.co.uk and vol-retardé.fr. We defined a future-proof brand strategy and architecture, created the international name Yource and a tagline to...

Thursday, June 28, 2018 In By Sogo

Siemens

- Future Minds - We developed the global positioning for Siemens' international student programs to attract new students and employees and to be distinctive from existing talent programs in the market. We defined the brand architecture of their educational programs, set the naming principles for the...

Wednesday, June 27, 2018 In By Sogo

Heinz

- Unlimited Edition - We created several Pan-European sub brand names for Heinz Tomato Ketchup, of which Unlimited Edition is one we're very proud of. It was created for the-extra-big-squeezy-bottle of tomato ketchup that is very popular in Scandinavia where they love to cook with the...

Tuesday, June 26, 2018 In By Sogo

Opel

– Crossland – We proudly created the name for Opel's innovative, flexible and boldly designed SUV car Crossland for adventurous driving all over the world. #Interbrand Amsterdam...

Monday, June 25, 2018 In By Sogo

Elsevier

- iQualify - For the leading medical and science publisher, we developed the worldwide e-learning brand I-Qualify to support future doctors in studying for exams and attaining excellence in their field. We spoke to students, teachers and librarians all over the world to develop a sharp...

Wednesday, June 20, 2018 In By Sogo

Mibelle Group

– Wingo – We supported the Mibelle Group, a full-service customer brand manufacturer, in contributing to a greener future of our planet. We developed the playful and distinctive pan-European name Wingo for a new category of sustainable cleaning products. #Interbrand Paris ...

Wednesday, May 2, 2018 In By Sogo

Bavaria

– Bebon's – We created the new soft drink brand Bebon’s for Bavaria in Africa and Middle East to offer a healthier alternative for energy drinks. We conducted local consumer research to understand the drivers of our target audiences, co-created the positioning and created the name...