We love facts. Even more so when it’s about branding and naming. We’re geeks and we’re proud of it. Below are 15 things you need to know: #1 – Apple is the world’s most valuable brand. For the seventh consecutive year, according to Interbrand’s Best Global...
A name change isn’t something to take lightly. Although we love doing name changes, we advise you to only do it when really necessary. For example, when your name doesn’t reflect your activities anymore. Or, when you’re merging with another company. Or, when a new...
Writer’s block. No inspiration. Nada comes up. We’ve all had it. The idea that you’ll never produce anything ever again. The thought alone can stress you out. Working on naming, storytelling, briefings, design or anything else you need inspiration for, you can go around in...
In the video series The Story behind The Name, we ask @RolaHaddad three questions. She’s the founder of Lôr Paris, a niche perfume brand born in France with a global soul. She tells us about the name Lôr, what she believes in and why 2020...
Bert is never without Ernie. Where Bert goes, Ernie goes. They sometimes struggle and it’s not always an easy relationship, but they go hand in hand. It’s the same for strategy and naming. If the strategy is not there, it’s difficult to get naming going. One just...
In the series The Story behind the Name, we ask three questions to Vinne Schifferstein. She’s founder and CEO of Botown, global marketing agency that works with the best talent in the world. She tells us about the name Botown, what she believes in and...
Before working together, clients ask lots of questions about the way we work. So, we’ve written down the 10 questions people ask us most frequently. And the answers you’ve always wanted to know. #1 – When is it time to start thinking about the name?A name...
We receive a lot of questions about naming. Fun, interesting, logical questions. Some based on reality, some based on misconceptions. And misconceptions need to be cleared. Below are the four most common misconceptions we hear about naming. #1 – The naming drawerPeople say it with a...
In this trilogy we’ll give you 3x3 tips for a smooth naming process. We’ll start at the beginning because as everyone knows, well begun is half done. This is very true for naming. Whether you do name creation yourself or you hire a pro, it’s...
What an amazing journey it was to create a single consistent brand from eleven separate country websites. We asked Tom, co- founder and CEO of Yource, previously known as flight-delayed.co.uk and vlucht-vertraagd.nl, etc. three questions in The Story behind the Name....