Tuesday, October 1, 2019
In
Brand foundation, Naming
By
Sogo
Bert is never without Ernie. Where Bert goes, Ernie goes. They sometimes struggle and it’s not always an easy relationship, but they go hand in hand. It’s the same for strategy and naming. If the strategy is not there, it’s difficult to get naming going. One just...
Tuesday, September 3, 2019
In
Brand foundation, Naming
By
Sogo
In the series The Story behind the Name, we ask three questions to Vinne Schifferstein. She’s founder and CEO of Botown, global marketing agency that works with the best talent in the world. She tells us about the name Botown, what she believes in and...
Tuesday, August 6, 2019
In
Brand foundation, Naming
By
Sogo
Before working together, clients ask lots of questions about the way we work. So, we’ve written down the 10 questions people ask us most frequently. And the answers you’ve always wanted to know.
#1 – When is it time to start thinking about the name?A name...
Wednesday, July 3, 2019
In
Brand foundation, Naming
By
Sogo
We receive a lot of questions about naming. Fun, interesting, logical questions. Some based on reality, some based on misconceptions. And misconceptions need to be cleared. Below are the four most common misconceptions we hear about naming.
#1 – The naming drawerPeople say it with a...
Wednesday, June 5, 2019
In
Naming
By
Sogo
Have you ever named or tried to name your new company, product or service before? Maybe you were successful and your name is living a happy and fulfilling life. Or you might be one of the less fortunate ones and learnt the hard way that...
Tuesday, May 7, 2019
In
Naming
By
Sogo
It’s in our nature to belong. It’s a human emotional need to be an accepted part of a group, to be part of something bigger than ourselves. When we connect with others, it improves our motivation, health and happiness. It helps us understand that all...
Tuesday, April 2, 2019
In
Naming
By
Sogo
In this final part of the trilogy, we’ll give you our last tips for a smooth naming process. Once you’ve decided on the name, there are three more things to keep in mind to finalize the process successfully.
1. What happens in the room, stays in...
Monday, March 4, 2019
In
Naming
By
Sogo
In this second part of the trilogy we’ll give you another 3 tips for a smooth naming process. Have you done your homework, do you have the decision makers around the table and are you ready with a positive and open mindset? Right then, try...
Tuesday, February 5, 2019
In
Brand foundation, Naming
By
Sogo
In this trilogy we’ll give you 3x3 tips for a smooth naming process. We’ll start at the beginning because as everyone knows, well begun is half done. This is very true for naming. Whether you do name creation yourself or you hire a pro, it’s...
Wednesday, January 16, 2019
In
Naming
By
Sogo
In the series The Story behind the Name, we ask Wiemer Snijders, marketing consultant, three questions. He tells us about the name Eat Your Greens for his new book (refreshing title in the industry!), what the book stands for and what we need to keep...
