One of my favorite creative people, Bibejan, and I talk about name creation all the time. As we’ve been working together for such a long time, we know exactly what to do when a new project comes in. We thought it was about time to...
Naming is not just coming up with a funky set of letters. No, naming is the ultimate mix of strategic thinking, creativity and due diligence. It’s about creating a name that fits your brand personality, is future-proof, can cross borders and is ownable. That’s why...
In the series The Story behind The Name, we ask Dick Buschman, co-founder of creative agency Achtung!, three questions. He tells us about the name Achtung!, what they stand for as an agency and the shift they see in the work they do for clients....
Creating a nice name is one thing, creating a name that really works for you and your environment is something else completely. To avoid classic errors that can damage your reputation and are bad for your wallet, keep the following four things in mind when...
A good name is essential for business success, whether a company, service or product. Not only because you simply cannot start a business or launch a new product into the market without one, but because it represents who you are. Here are 5 good reasons...
What an amazing journey it was to create a single consistent brand from eleven separate country websites. We asked Tom, co- founder and CEO of Yource, previously known as flight-delayed.co.uk and vlucht-vertraagd.nl, etc. three questions in The Story behind the Name....