Why A Strong Name Is Important
A good name is essential for business success, whether a company, service or product. Not only because you simply cannot start a business or launch a new product into the market without one, but because it represents who you are. Here are 5 good reasons why choosing a strong name is important:
#1 – It’s The First Impression
A name is often the first thing people see, read or hear from you. You only have one chance to do it right. A name has the power to build relationships with customers right from the beginning, but it can ruin relationships very quickly when done badly. Make sure your first impression is positive.
#2 – It Reflects Who You Are
Your name is the shortest story you can tell about yourself. It’s a brief summary of who you are, what you believe in and what you do. It communicates your passion and ambition or the lack thereof. Communicate a message that truly reflects who you are.
#3 – It Can Set You Apart
A name can differentiate you from others in the market. Especially in a market where there’s a lot of competition. Your name should tell your story, in your tone and should fit you like nobody else. If you want to be different from the rest, make sure that difference comes back in the name.
#4 – It Can Connect You With Your Audiences
A name gives you the opportunity to emotionally connect with your customers, employees, investors and others. It conveys a promise they should be able to identify with. The name should appeal to your audiences and ideally turn them into ambassadors for your company. Don’t break that promise.
#5 – A Name Lasts
The name of your company, your products and services, is here to stay. Although you can update advertising, refresh copy and colors, a name is not something to change without a good reason. Customers know you by your name, it should last. Make it worth staying.
A name is important, because it’s more than just a name. It’s the starting point of your brand. And although small, it can become one of the most powerful elements you have to be successful. Pay close attention to create the right name, it’s often for the rest of your life.